Another problem that Lululemon faces is their competition. Their competitions athletic wear price is significantly cheaper than Lululemon. This had customers complain that they are buying the same quietly as the competitors for a higher price tag.
So what Lululemon needs to do is create products that are
going to be the same price as their competitors or a bit lower to attract more
potential customers . Once they experience the better quality that Lululemon
offers they won't really be upset if the product went up a little bit higher
because they know the quality is worth it.


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